6 Ways to Get the Most Out of Your Trade Show Experience as Live Events Return

As an event-driven industry, we are celebrating in-person events and resulting business making a comeback. Promotional product trade shows are no exception. While some smaller regional association one-day events have been happening—both outdoors and indoors, with all of the safety protocols—we are seeing the multi-day events returning in July and August.

It’s time for us to dust off our show shoes, find our clothes without elastic and hit the show floor. Setting all “re-entry” and social stresses aside, will we remember how to do this? What did we learn from not attending in-person trade shows? Can we apply our new knowledge and practices to make trade shows really work better for us now?

Of course, the personal interaction has been missing in what we tout as a “relationship industry.” We have missed seeing our colleagues, customers, suppliers, show producers—and maybe even a few of our competitors. We are all craving that sense of community that in-person events create.

We have missed the products. While images and technology helped fill the void, there is something to be said for getting our eyes and hands on the actual items. We would have a hard time advocating for our advertising medium if we did not ourselves believe that the products are much more impressive in person.

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