Consumer tech trade shows like MWC are changing, and it’s for the better

Have massive consumer electronics trade shows like Mobile World Congress, CES, and IFA had their day? Judging by the trepidation shown towards the rapidly approaching, in-person MWC 2021, it seems so, even if organizers haven’t fully accepted it yet.

There are early signs that the companies that want to attend seem to be changing, and should this continue, the people who need to be in attendance will change too. Due to this, next year we may see smaller, less glitzy, more business-based events as organizers begin to accept how the world has changed since early 2020, and start to understand the mega gatherings of before are less desirable and make less sense than before.

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