Is there still a future for trade shows?

Tradeshows are starting up again. But after over a year without them, are we really sure we’ve missed them enough to actually go?

Mobile World Congress, or simply MWC as it’s now known, has a bit of a complicated history when it comes to Covid-19, the timing of the show pretty much making it the first canceled and then the first to reopen.

On 12 February, 2020, just two weeks before it was about to open, it was one of the earliest tradeshow cancellations of the pandemic as a whole host of big name companies — Sony, LG, etc — pulled out of attending in the weeks leading up to it.

By way of context, at the time there had been a total of 45,171 cases worldwide.

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