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Pharma conferences – will a hybrid version become the standard in 2021 and beyond?

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James Robinson James Robinson 4 years ago in Healthcare 0

Yes and no. That is, assuming we can all travel freely, the conference will either be hybrid or virtual. Audience experiences will drive the future. There is an inter-related set of personal and corporate factors that will be the five key drivers of future behaviour: value, engagement, behavioural psychology, technology and economics.

1. Value: Pharma conferences are finished if the audience can’t get the educational information they need. Both physical and virtual conference formats enable this. Networking drives physical attendance along with the protected learning experience and research shows a small majority of HCPs prefer to attend future physical events. Hybrid offers the greatest potential for increasing audience attendance, combining physical and virtual.

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